Making Natural Choices


Greta Thunberg, Extinction Rebellion and David Attenborough’s Climate Change programme have been a real wake-up call to threat facing our planet and us. As if to reinforce the message that climate change is happening right now nature delivered record breaking temperatures over Easter. Greta Thunberg’s considered messaging has been exceptional in the way she has been able to make people sit up and take notice of the need for real action to be taken immediately to combat climate change.

Yet there are those who still deny climate change is happening, and those who suggest we can “adapt” to climate change. However you have to ask: adapt to what exactly? If we pass the point where we can’t undo the damage to the environment, we won’t have a quick fix to put in place, and whilst we attempt to adapt how many people will suffer, and to what extent? That surely is a risk not worth taking, and makes it all the more important to ensure that the risk posed by climate change is taken seriously by everyone.

To date, nature has managed to absorb much of the damage the human race has inflicted on the planet, but now we can see our planet is struggling. The protests are understandable, welcome even. Governments sign treaties, make pledges, tell us what their commitment is, and yet the science shows the situation isn’t getting better. This is of real concern.

Possibly the biggest challenge to our climate comes from governments in the most polluting nations, where pursuing economic growth at all costs seems to be at the core of their agendas. I know I am over simplifying this, however positive action to combat climate change is happening too slowly, and I don’t wait until it’s too late.

Like just about all of us I’m not perfect when it comes to the environment, at the same time I know I’ve always cared. As student some 30 years ago I’d take a holdall to the supermarket for my groceries, as even then I knew single use plastic bags were bad news. As Sheffield had excellent public transport I was also able to take the bus to get to the store. I passed my driving test at 18 but didn’t drive or own a car until I was 30. I didn’t have one as I’d always lived and worked in urban locations where car ownership simply wasn’t needed, and even now I try to minimise my car usage.

I’ll soon become a Great Uncle again, and maybe knowing a new life will be entering the world has further focused my thinking about the environment. Talking to people who feel we’ve left it too late is scary, and yet hearing a young person demand change has resonated. So for me, I’m now making “Natural Choices” as much as possible. This has started by making even less use of my car, and consuming less energy at home in a bid to reduce my impact. On a personal level this is a start point and I’ll be actively looking to find more ways to reduce my impact on our environment. From a professional perspective, I’ll be looking at the role of marketing and the environment, and will look forward to writing posts on this subject. I also want to investigate how our towns and cities can become part of the solution to climate change.

At present we still have the luxury of being able to choose to take steps to limit our impact on the environment. If you’re concerned about climate change too, rather than wait for the Government to come to the rescue, now is the right time to think about the Natural Choices you can make, and the actions you can take to help secure the future of our planet. Thinking realistically will this short article make a difference? In truth probably not, but being an optimist I know the very least I can do is try. Ultimately, if just one person reads this and decides to take further steps to reduce their impact on the environment that’s a good thing. If that one person is you, please feel free to add a comment and share with me the things you’re doing to help combat climate change.