Kin And Ilk
Marketing Strategy / Consultation / Brand Development / Target Customers / Workshop
An ambitious new cafe bar chain in Cardiff with highly aesthetic design-led interiors, with a genuine commitment to delivering an engaging experience for customers. Established by two leading entrepreneurs Kin&Ilk is proudly carving out a new niche and called on Jackson Concepts to deliver a strategic marketing workshop to help this new brand unlock its full potential.
With the Kin&Ilk team eager to ensure their new venture attracted maximum interest, creative thinking was a key requirement for the strategic marketing workshop. With an excellent team already on board, Jackson Concepts was called on to generate innovative ideas for the business to implement as part of its marketing strategy.
This was the perfect opportunity to ignite the creative potential of the owners and help them to identify new ways to build business, open-up new income streams and enjoy developing their brand.
Kin&Ilk isn’t simply a cafe and with this in mind, and taking location into consideration, I introduced the wider opportunities around using the venues for evening events. In addition the workshop identified a range of event and promotion concepts, that would provide genuine point of difference to attract new customers.
Coffee shops are everywhere, so establishing a point of difference was essential. The quality of the coffee and food, along with an alcohol licence, put Kin&Ilk in a strong position. The marketing workshop further helped to identify the need to recruit a marketing professional, who would be able to drive the events calendar and target new business for venue hire. Detailed thinking offered ways to target residential customers to help further increase footfall.
Clear marketing & vision
The workshop provided a clear vision for the ongoing marketing of the business, and identified the potential to capitalise on opportunities by strengthening the marketing effort.
Supportive ideas and feedback
A series of ideas were provided to give inspiration to support the effective promotion of the business, along with positive feedback for the ongoing development of the brand.